I support creatives, coaches and healers in their business

So they can get back to doing the things they love.

There are a lot of web designers, graphics designers, and virtual assistants out there.

What makes me different than all the rest?

I’m not a web developer, graphics designer, web designer or a virtual assistant.

I’m a smooth blend of Digital Marketing Specialist meets Online Business Manager.

I was raised by two entrepreneurial spirited people, who still own and operate a successful small business today. When I decided it was time to attend university (after a bit of galavanting and whooping-it-up) I buckled down and graduated with a Bachelor of Applied Small Business & Entrepreneurial Studies. I studied all aspects of business including professional selling, advertising & sales promotion, business communications, advanced computer applications, human resources, business ethics, marketing research, new venture feasibility, management accounting, entrepreneurial finance, risk management, and law for small business.

After all that learning, I kind of fell into web development. I had always loved technology (I’m a bit of a nerd) and there were these things called ’email’ and ‘the internet’ that were changing the way the world did business. Someone asked “Hey, do you think you could build a website?” and I blindly said “Sure.”

As you can imagine, there was a natural progression into supporting clients in their digital marketing efforts such as sales funnels, list building, passive income products, group programs, affiliate programs and of course, building a loyal tribe.

So how does all of this benefit you?

I provide the highest level of online business management support so you can get back to doing the things you love.

It’s not often you’ll find someone with my experience, education and range of skills.

I’m an implementor. A communicator. A decision maker.

But, I don’t just get stuff done. I get involved. I get passionate about your business and your success.

I love working with creatives, coaches and healers. It’s an amazing balance of implementing systems, automating processes, strategizing, learning new things, creative projects, tech projects, client care and it usually means building really close-knit relationships with my clients.

So what are you waiting for? Book a discovery call to discuss how I can support you and keep you on track, so you can get back to doing the things you love.

Cheri Dufresne: Digital Marketing Specialist & Online Business Manager

Why I love my job…

One of the best things about being an assistant is that no two days are the same. I love new challenges, problem-solving and creating processes.

But I think my most favourite thing about being an assistant is the gratification of being part of a hard-working team and knowing that my dedication has helped bring the company growth and success.

I like to work from 8 am – 5 pm Monday – Friday (MDT/MST), but can offer some flexibility.

Some of my experience includes…
  • Client onboarding, such as sending new client welcome emails, contracts, payment processing, etc.
  • Automating business processes
  • Responding to customer tech questions and online billing issues
  • Formatting and posting weekly blog posts
  • Formatting, proofreading and scheduling weekly broadcast emails (newsletters) via Infusionsoft, Aweber and Mailchimp
  • Social media marketing, managing social media accounts including content creation and scheduling
  • Online program launches including the creation of opt-in forms, sales pages, and campaign creation using Infusionsoft, ClickFunnels, Leadpages, and OptimizePress
  • Managing private Facebook groups
  • Setup, planning and promotion of webinars, teleseminars and telesummits
  • Setup affiliate programs
  • Setting up online courses with Kajabi
  • Graphics design for both web and print. I have a current Adobe Creative Suite subscription and am experienced primarily in Illustrator, Photoshop, and Indesign
  • Digital magazine launches
  • Web development using WordPress, Squarespace, HTML, and CSS
  • I have lifetime developer licenses for StudioPress and Elegant Themes (Divi)
  • E-commerce using Woocommerce, Infusionsoft, SamCart, PayPal, and Stripe
  • Bookkeeping using Freshbooks, Quickbooks, and Sage 50 (includes setting up online payment processes)
What my clients say about me…

Cheri has been working on my team for several months now and she is an incredible asset to my team. She has done an amazing job helping me implement sales funnels, creating an online store for my products, and marketing my online business.

One of Cheri’s long list of strengths is her ability to take anything you throw at her.

She knows how to do just about everything I ask her to tackle (and is familiar with all the software). She is the first VA I’ve worked with that is able to proficiently complete tasks without the need for constant direction.

Cheri is a self-motivated, incredibly reliable, detail oriented, and caring Virtual Assistant and any company would be incredibly lucky to have her on their team.

Stephanie Mackenzie

Marketing & Visibility Coach, Sincerely Stephanie Melissa

Cheri has worked as a digital strategist for my company for over 3 years. Before I hired Cheri, all of my systems were in disarray and financially I was not using money efficiently. Cheri came on, did a company audit and identified which platforms I needed to use to facilitate smoother invoicing, conference capabilities and communication platforms. She implemented the most economical ways for my company to operate.

Once the company was running competently, she targeted weekly strategies to grow clients, engage related audiences and focus on the brand’s platform.

One of Cheri’s strengths is making what feels like a daunting task bite size. She sees the big picture and keeps us on track with timelines and accountability.

Along with being extremely thorough, Cheri points out where the team should spend their energy. Her design skills, as well as her knowledge of the back-end processes, is extremely valuable for projects to be done right the first time. She also advocates for simple strategies in SEO that have proven to be targeted and productive.

In short, Cheri is a valuable asset to any team.

Her skill set is extremely vast as a digital strategist and if she doesn’t know something she learns it fast and implements what makes sense for our systems. Cheri’s passion, kind and patient personality for growing my business always keeps me trusting and hopeful.

Di Ana Pisarri

Life Coach, Di Ana Pisarri Coaching

Bubbly but detailed. Devin Chamberlain

President, Concordis Solutions

Cheri walked me through the process of creating my own business. She has a gentle approach, she is knowledgeable and I couldn’t ask for a better cheerleader guiding me through this process.

She has been my first call when there are technical questions or a general understanding required.

She has encouraged me, reinforcing that none of my ideas are ‘stupid’, and that I have everything that is required to be an entrepreneur. Obviously, something inside of me believes her, because here I am, getting both feet wet, learning to step outside of myself despite myself (at times), and share in ways that 5 years ago never seemed possible.

Jennifer Day

Life Coach, Touching Gravity

Positive, bossy and knows what she’s doing. Just the right person to keep you in line. Barb Plicka

Director of Corporate Relations, Concordis Solutions

I’m at a business conference now and had the chance to reflect on how far I’ve come in the past 5 years – and that lead me to think of you.

I remember meeting you at Second Cup and one of my biggest goals was to get a newsletter out regularly!! I wanted to thank you for everything you did for me to help me build/create such a solid foundation for my business with such reliable systems and processes – many of which are still in place today (Google Drive, Asana, Infusionsoft).

Your organization skills, ability to be detail focused and handle so many different tasks at once was the answer to my prayers as those things weren’t my strong suit.

I relied on you so completely to handle big projects like the Energy To Thrive Magazine and trusted you implicitly to make decisions on my behalf.

The tech stuff always overwhelmed me – landing pages, thank you pages, making sure people were tagged correctly, having the sequences set up properly, and ensuring proper fulfillment were all things that I relied on you for and you excelled at doing.

So, this is late getting to you, but thank you.

Jennifer Powter

Fitness & Weight Loss Coach, Jennifer Powter Coaching

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