If you’re new to the online business world, it may seem scary and overwhelming to host challenges and launch memberships. The good news is that you don’t have to just dive into being an online entrepreneur without doing some real-life testing. A beta launch is basically doing a membership launch to a small number of interested people. Doing a beta launch is a great way to open the doors to helpful feedback, excitement about you and your services, and vital knowledge on how to make your real launch successful. Let’s go over the main reasons to do a beta launch!
When you launch your product in beta, your customers are aware that you are testing it out and are looking for feedback. In exchange for a discounted rate, they can give you valuable testimonials on their experience. Ask them questions and get their opinion. Then, use that information to improve your launch and make your membership exactly what your customer is looking for.
Gain an Excited Audience
Your first members will be your biggest cheerleaders. They can start to spread the news through word-of-mouth and on social media about your creative membership, getting even more potential customers excited. This is a great way to build hype around your real launch and grow your waitlist. You could also consider doing some kind of affiliate marketing with your beta-testers – they can make a commission on each sale they make for you.
While your beta launch will most likely be discounted, this is a great way to start generating income before your real launch. This can help offset some of the costs associated with launching your membership, such as a payment processor, subscriptions, video hosting tools, licensing fees, etc. This can help you make back some of your initial investment so you have a little bit of income before your actual launch.
Identify the Important Issues
Your beta launch can help you identify the important issues to fix. This can help save lots of time and labor because instead of focusing on tiny details, your beta members can show you the main issues that matter. Sometimes it takes this outsiders’ perspective to bring some clarity to your business and product. And of course, your customer is the best person to ask!
If you are concerned about diving into the online business world, a beta launch is a test that can bring you a lot of reassurance and knowledge. Instead of constantly saying, “What if no one joins my membership community?”, you can rest assured knowing that your interested target audience already loves it and you are putting a quality product out into the world.
For more tips on how to launch a successful membership, grab my FREE step-by-step guide below!