It’s not just your content that your audience loves, it’s also the experience they receive while being a part of your membership community. Making sure your members are getting a high-quality experience is what makes your audience sign up for workshop after workshop, join your membership, and stay engaged in that membership. The key is to make sure your customer knows that they are getting their money’s worth, and that happens with an amazing customer experience.
Meet Their Needs
Everyone has different learning styles – some of us are visual learners, others of us are audio learners, and still, others need to read to learn. When you’re teaching your audience a skill, it’s important to accommodate those different needs and learning styles. Audio and video can be combined – just simply record yourself doing an art project. For the reader, be sure to also include a transcript of your teaching or an instructions PDF with a supply list.
Community is Key
People learn best when they learn together, which is why the community element of your membership is so important. Facebook groups are a great way to incorporate a community into your membership. They give your members a chance to connect with each other and forge real friendships, which can go a long way as your members complete a challenge together.
Choose the Right Platform
There are many platforms out there, and it’s important to choose the right one for both yourself and your members. You want a platform that will grow with you and your business and that is also user-friendly for your audience. You don’t want them to have to learn a super complicated platform when they’re supposed to be learning a new skill from you. Test out a few learning platforms and choose the one that meets all of your needs.
Your members are looking to learn how to do something creative, but they’re also looking for a great experience. That’s what helps your business retain members and grow even more. It’s important to pay attention to the little details like making sure you are appealing to all learning styles, facilitating an engaging community, and growing your membership on the best platform for you and your creative business.
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