Instagram Stories is a social media marketing tool that doesn’t seem to be going away anytime soon. In fact, over 500 million Instagrammers use the Story feature daily, making it one of the best platforms to reach a wide target audience. This is a great space for sharing about your life, your art process, and behind the scenes. Marketing is all about building trust with your audience, and using Instagram Stories is an extra creative way to do just that. If you’re stumped on what to share on Instagram Stories, I put together this helpful list of content ideas!
Studio Tour
Share a behind-the-scenes tour of your space – whether you have a professional studio space, home office, or simply a desk. Don’t be afraid to show your mess too! This is a great way for your audience to get to know you and your business, and people would rather see real rather than perfect and tidy.
Artist Q&A
Instagram Stories has a great little feature that allows viewers to submit questions. Just add the question box to one of your Stories and your audience can simply type in their question. You can then answer via video or picture format in your Stories. This is perfect for learning what your audience cares about and helps you address lots of questions easily.
Do a Tutorial
Providing valuable content is what keeps your audience following you on social media, and one way to provide that value is by doing tutorials in your Stories. This can be anything from how to do a special art technique to how to use a specific tool to how to clean your workspace. Your audience loves to learn from you, and this is an easy, personal way to do that.
Make an Announcement
It’s a good idea to utilize your Instagram Stories for sharing about offerings, workshops, blog posts, or anything new happening in your business. Due to the algorithm, sometimes people miss feed posts on Instagram. To make sure your viewers are up-to-date on what’s going on, post about it in your Stories too.
Sneak Peek
Show a sneak peek of what you’re working on! Your audience will love to see something exclusive, and this also creates hype around your new project. You could even set up a time-lapse video of a project from start to finish to give your viewers a glimpse of your process too.
Instagram is the place to gain new followers, network, sell your offerings, and generate new leads. It has truly become a top social media network for online artists, and Instagram Stories is just one tool that is highly effective for building your audience and marketing yourself and your business.
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