by Cheri Dufresne | Feb 2, 2022 | Blog
Online challenges are one of the best digital marketing strategies that you can implement for your creative business. Why? Because online challenges help you acquire new customers, build lists, and position your brand. All huge benefits to you and your business! The...
by Cheri Dufresne | Jan 26, 2022 | Blog
You don’t have to guess what your members are thinking or simply hope you are providing them with the content they would like – there’s an easier way that involves collecting member feedback. Using this feedback is important for targeting your workshops and...
by Cheri Dufresne | Jan 19, 2022 | Blog
Have you ever heard the term “ghosting”? Basically, it means ending a relationship by stopping all communication, usually suddenly and without explanation. You definitely don’t want to “ghost” your audience or be a “launch ghost”. Consumers today are bombarded with so...
by Cheri Dufresne | Jan 12, 2022 | Blog
You have an amazing offer for your audience and you’re counting down the days until the cart opens, but do you have your emails ready to go? Selling to your audience requires a sequence of emails to not only start a conversation with your audience, but also create a...
by Cheri Dufresne | Jan 5, 2022 | Blog
If you have any kind of online business, setting up a Facebook group is a free and simple way to build a community of like-minded individuals that care about you and your work. Think of this as your “home base” where you can share ideas and resources, go live, and...
by Cheri Dufresne | Dec 29, 2021 | Blog
Acquiring new members to your membership community is important, but retaining those members is even more important. Sometimes you have to hit “pause” on marketing and outreach, and just focus on nurturing the audience and members that you currently have. The goal is...
