Online challenges are one of the best digital marketing strategies that you can implement for your creative business. Why? Because online challenges help you acquire new customers, build lists, and position your brand. All huge benefits to you and your business! The key factor is creating an online challenge that is well-designed and well-executed. Let’s go over how to build a successful online challenge and the best questions to ask yourself along the way.
What Does My Online Challenge Need?
- It needs to be a time-bound event with a clear beginning and end. (I usually recommend 3-5 days).
- It needs to be focused on ONE primary outcome. Your audience will walk away with something that they did not have before.
- Your audience needs to be committed. That’s why the $10 online challenge works so well – when they pay, they pay attention.
- You need to deliver live, actionable training every day of your challenge.
- You need to issue daily wins that promote confidence and momentum.
The main goal of your online challenge is to take your audience and turn them into highly-engaged customers. With these essential components, your challenge is sure to do just that.
Include Bonuses in Your Challenge
Your bonuses will help draw interest, so consider including some freebies in your online challenge. This could be things like workbooks, checklists, expert interviews, or discounts on future workshops or courses. These are, of course, optional, but you want your customers to succeed during your challenge. If you have a bonus that will help them get there, it’s a great addition to include.
Choose How to Present Your Challenge
Where is your challenge going to take place? You can create a private Facebook group for your challenge, create an email challenge that they would receive in their inbox each day, or have a scheduled live webinar. You’ll also need to decide if your customers will receive their challenge all at once, or if you will “drip” the challenge over the course of several days. Another thing to consider is if your challenge will be evergreen (always available) or a one-time thing.
Hosting an online challenge is one of the best things you can do to grow and scale your creative business. It’s important that you show your customer two things during your challenge – how much you care and how much you know. Keep that in mind when building and creating your online challenge, along with the rest of these tips, and you’re sure to meet your digital marketing goals.
For more tips on how to launch a successful membership, grab my FREE step-by-step guide below!