Hashtags are essential for growing your Instagram following and increasing your engagement, but they may seem like a foreign language to you. Hashtags are used to group your post around a certain topic or conversation so that others can easily find it. However, it’s easy to get lost in the different techniques and rules to use them properly. We’ve rounded up the best ways to use hashtags so that you can get the results you want for your business!
Use a Variety of Hashtags
It might sound easy to simply come up with a group of hashtags that you like and use those for every post, but this method isn’t very effective. You will have more success if you use different hashtags for each post you create so you can reach out to different types of audiences each time. Mix and match different hashtags, use popular and less popular hashtags, and check out the results.
Skip Overused Hashtags
Using generic and overly popular hashtags will not help with your engagement. Skip ones like #love, #life, or #art. These have millions of posts every day and yours will get lost in the search very quickly. It’s better to use more specific hashtags that really speak to your niche. This helps Instagrammers discover you and your business, and your post will stay towards the top of that hashtag search.
Do Your Research
Conduct research about which Instagram hashtags other artists like you are using. Which ones seem to be working for them? You can also follow hashtags that are relevant to your brand and business. You’ll see relevant posts in your feed, which will help you learn which hashtags are trending. You can also follow location-based tags to see what works in your particular area.
Instagram is one of the top social media platforms for online artists. It’s all visual – and you can easily reach your target audience by utilizing hashtags correctly. Using these tips will help boost your post, increase your engagement, and gain more followers – all good things for you and your creative business!
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