You know you want to launch, you know it will be amazing, you know exactly how you’re going to do it… but you keep putting it off. Sometimes it can be hard to take the big leap of launching. It’s easier to stay in the planning and research phase instead of opening the doors to your new product. There are a few key reasons why we tend to procrastinate on launching, and there are some simple ways to combat this apprehension.
The Belief That You’re Not Ready
Maybe you think you’re not qualified. Maybe you have some of that imposter syndrome sneaking up on you. Maybe you think you don’t know enough or stand out enough. But, when will you be ready? You will most likely never feel ready to do anything major in life. It takes a lot of courage to make a change, do something big, and put yourself out there. Procrastination feels comfortable and becomes a substitute for taking action. You will learn as you go!
Not Making it a Priority
The time to launch isn’t going to magically appear in your calendar – you have to make time for it and prioritize it in your business. Take ownership and be honest with yourself about what you’re spending your time on. Are you filling your days with thinking about launching and mulling over tiny decisions? We find time for the things that we prioritize, so put launching at the top of your list.
Fear of Failure
This is the most common culprit for launch procrastination. The fear of failure can be overpowering – what if nobody cares? What if nobody buys? What if you don’t meet your goals? These are all normal feelings, but instead of putting energy into those thoughts, put energy into making your launch successful. Even if your launch does fail, you now have even more knowledge to tweak and refine your method so your next one is even better.
Identifying why you’re procrastinating on launching is the first step in finally taking the leap. Is it your disbelief that you’re actually ready for this? Is it your schedule and not making enough time for your launch? Is your fear of failure holding you back? …Maybe all three! This is my dose of encouragement to you to combat your apprehension and launch – it could be life-changing for you and your business.
Click below to get my Step-by-Step Guide to Launching a Membership with even more helpful information to prepare you for your launch!