Using social media is one of the best things that you can do for your business. Did you know that there are 4.2 billion active social media users? Yep. And those users spend an average of two hours and 25 minutes on social media per day! That’s plenty of opportunities for you to build your brand, meet your customers, and even make sales directly. Here are my best tips for creative entrepreneurs trying to navigate social media for their business!

Share a Glimpse into Your World

Your clients want to see what you’re up to. They want to put a face to the products they buy and businesses they are choosing to support – creating a solid personal connection with you. Share a work in progress or a photo of your studio. Snap a picture of new supplies or simply your morning coffee routine. It may seem silly, but customers will love getting to peek into your creative process and your daily life. 

Use Scheduling Tools

You might be saying, “I don’t have time for this – I’m too busy creating!” We totally get that. Thankfully, there are a ton of social media scheduling tools that will post to your feed without you having to do a thing. Later, Buffer, and HootSuite are all popular options that allow you to schedule posts in advance and take care of an entire week’s worth of content in one sitting. 

Don’t Focus on the Numbers

When you first start out on social media, you probably won’t have a ton of followers. Don’t give up! When it comes to social media, it’s all about quality over quantity. If you have a small amount of followers that are commenting and liking your content, that’s way better than hundreds of followers that ignore you. Focus on the followers that you do have. Also, maybe consider switching up your social media platform. Think about where your ideal client may hang out online and use that same space for sharing. 

Engage, engage, engage!

Although it may seem easy to just schedule a bunch of posts and be done, that strategy simply won’t work. It’s called social media for a reason. Using social media is a great way to meet and have conversations with your customers. Reply to comments and messages within 24 hours and acknowledge that people are choosing to interact with you and your brand. That should mean a lot! A great way to spark even more engagement is to pose a question in your caption. 

Ask for Help

Social media platforms change frequently and it can be frustrating and confusing trying to keep up with how to use it all. If all of this just seems too overwhelming, it’s never a bad thing to ask for help. Ask friends and family for help or search online for tutorials and informative articles. There’s plenty of great content and guides out there to help you along the way. Just know that you really can’t mess it up and there’s nothing to lose – it could actually be life-changing for you and your business!