Online challenges are one of the best digital marketing strategies that you can implement for your creative business. Why? Because online challenges help you acquire new customers, build lists, and position your brand. All huge benefits to you and your business! The...

You don’t have to guess what your members are thinking or simply hope you are providing them with the content they would like - there’s an easier way that involves collecting member feedback. Using this feedback is important for targeting your workshops and content,...

Have you ever heard the term “ghosting”? Basically, it means ending a relationship by stopping all communication, usually suddenly and without explanation. You definitely don’t want to “ghost” your audience or be a “launch ghost”. Consumers today are bombarded with so...

You have an amazing offer for your audience and you’re counting down the days until the cart opens, but do you have your emails ready to go? Selling to your audience requires a sequence of emails to not only start a conversation with your audience, but also create a...

If you have any kind of online business, setting up a Facebook group is a free and simple way to build a community of like-minded individuals that care about you and your work. Think of this as your “home base” where you can share ideas and resources, go live, and...

Acquiring new members to your membership community is important, but retaining those members is even more important. Sometimes you have to hit “pause” on marketing and outreach, and just focus on nurturing the audience and members that you currently have. The goal is...

If you’re new to the online business world, it may seem scary and overwhelming to host challenges and launch memberships. The good news is that you don’t have to just dive into being an online entrepreneur without doing some real-life testing. A beta launch is...

Your sales page is your one-stop shop for all of the most important information for your leads - what you’re selling, why you’re selling it, how to buy, and why to buy. Every piece of your sales page needs to be optimized to make your customer feel like this purchase...

The world needs to see your artwork, which means you need to take high-quality photos of your art for your social media, your website, and even a portfolio. Would you be interested in a home with grainy, blurry, or discolored photos? Just like a realtor needs quality...

“Would you like fries with that?” If you’ve ever been asked that question, then you have experienced a cart bump. And it really works! McDonald’s sells 9 million pounds of french fries every single day, mostly from that one simple question. In the online sales world,...